Leveraging Progressive Web Apps for Business Growth

Let’s get one thing straight: if your business isn’t riding the Progressive Web Apps (PWAs) wave in 2025, you’re practically handing over your clients to your competitors on a silver platter. We’re not talking about a fancy tech trend, but an inevitable competitive advantage that will fuel your business growth.

By blending the best of mobile apps and websites, PWAs are the ultimate power move in strategic business planning. If you want innovation-driven growth, you shouldn’t miss out on them.

Unlike a traditional app, a Progressive Web App can be perceived as a hybrid evolution of regular web pages (or sites) and mobile apps. A PWA can operate as a website and a mobile application on any device. It helps businesses build web applications that have the look and feel of a native application. Despite having an app-like user experience, it uses technologies like HTML, JavaScript and CSS – streamlining operations and accelerating business growth.

Let’s cut to the chase: what defines a PWA?

- Discoverable: it can be found using a search engine and is SEO-friendly.

- Installable: it’s available on a device’s home screen.

- Shareable: you can share it using a URL.

- Independent: it works offline or with a poor network connection.

- Universal: it’s usable on older browsers or any device with any screen size (mobiles, tablets, TVs - even a refrigerator).

- Safe: connections between the user, the app and the server are secured against third parties trying to access sensitive data.

Progressive Web Apps bridge the gap between web and mobile. They give the users such a smooth experience that they won’t even notice they’re not using a traditional app. This fuels business growth in ways old websites simply can’t match. But why does your company need to jump on this rocket ship? Let’s break it down.

You know it better than anyone else: scaling your business isn’t just about throwing more money at marketing campaigns or adding a few whistles to your product line. It’s also about removing the main obstacles between your client and your digital tools. Struggling with slow-loading websites? Clunky mobile UX? Fragmented customer journeys? PWAs are a powerful solution to these barriers.

They have a fast-loading time, they’re built mobile-first, and they work across all devices and platforms. Whether your clients are on their phone, laptop, or tablet, they get the same consistent experience. This doesn’t just keep them happy; it keeps them hooked. Repeat customers are people who buy from a business more than once, generating recurring revenue. That repeat engagement is the driving force behind business growth.

PWAs will boost your customer engagement because they will keep your brand top-of-mind. But how? Offline access, push notifications, and home-screen shortcuts. Thanks to their offline capabilities, you can deliver content even when users are on unstable connections. Think about commuters, anyone stuck in traffic or travellers with flaky internet. If they stay engaged, you stay relevant.

Imagine you wanted to launch a new product or test an ambitious idea. With a native app, you’d be tangled in months of development cycles, app store approvals, and slow update rollouts. With a Progressive Web App, there would be no waiting around or gatekeepers. This agility would enable you to respond to market shifts in real time.

This is why strategic business planning is inevitably related to tech. PWAs are crucial for your innovation-driven growth because they deliver value without the barriers of traditional app development. They’re a strategic asset because they allow you to move faster and innovate quicker.

Let’s think about practical examples. You want to launch a geo-targeted flash sale that notifies users the moment they’re near your store. Or giving them real-time personalised recommendations based on their browsing history. Imagine your users can add items to their shopping cart offline and complete their purchase later when they’re back online. With PWAs, these could be everyday strategies for your business growth.

PWAs are incredibly cost-effective. You don’t need to build different apps (one for iOS, another for Android). You don’t need a big development team to maintain them. This could free up your budget to invest in marketing, innovating your products or conquering new markets.

The numbers speak for themselves. Looking at some real-world business growth examples gives you a glimpse of the importance of investing in PWAs. Starbucks’ PWA is faster and 99.84% smaller than the IOS app. This boosted daily active users twofold. Flipkart, India’s largest e-commerce site, saw a 70% increase in conversions after launching its PWA. Twitter’s PWA led to a 65% increase in pages per session.

If it worked for global giants, imagine what it could do for your business. PWAs give you an advantage in the race for innovation-driven growth, whether you’re a startup, a small-to-medium company, or an enterprise. But where do you start?

- Step 1. Audit your current digital presence. Be critical about what you’re currently offering. At what point in your website or app are users dropping off without completing a purchase or signing up? Where could speed or personalisation make a difference?

- Step 2. Discover which features matter the most to your users or the audience you’re trying to reach. Put yourself in their shoes: who are they and what do they want? Is it offline access? Instant updates? Geo-targeted push notifications?

- Step 3. Find an IT partner who gets it. Someone who truly understands what PWAs are about - and how they could optimise your business.

Getting started might feel risky and scary. Investing in a PWA will always require an upfront investment and letting go of the tools you already know. You don’t have to reinvent the wheel or abandon your current systems to embrace this change. With the right IT solution, you can integrate a PWA strategy that aligns with your goals and ultimately drives business growth.